Red Bull Racing
Anniversary Campaign
This was an academic project based on Oracle Red Bull Racing, part of the Red Bull brand. The idea was to celebrate the team’s 20 years in Formula One with the slogan “20 Laps Around the Sun,” highlighting its growth and success over time. The goal was to boost brand awareness and bring in new fans through a set of promotional pieces, including a poster, postcard, trading cards, and a website banner. The designs target younger audiences who are into fast-paced, high-energy lifestyles, using a mix of photography and vector graphics while keeping the race car and Red Bull branding front and center.
Design Research
Digital Roughs
Final Deliverables
This project is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any brand. All product and company names are the registered trademarks of their original owners. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder of their product brand.